BRAND BUILDER. OPERATOR. INVESTOR.

YOUNG JOO TAK

A branding, franchise development, and global consulting expert, supporting Korean companies and universities with U.S. market entry and investment matching.

As CEO of OTION CONSULTING INC., successfully led U.S. master
franchise expansion for 40+ Korean brands, and currently operates a diverse portfolio spanning real estate investment/management, startup acceleration, and government training programs.

Also serves as Korea Ambassador for global accelerator Plug and Play, BS Future Strategy Institute, providing mentoring and investment matchmaking to Korean university students, professors, and startup CEOs on international stages such as CES.

LA, California Based

LA, California Based

LA, California Based

LA, California Based

KEY EXPERIENCE & ACHIEVEMENTS

OTION CONSULTING INC. (CEO)

  • Franchise & branding consulting

  • U.S. expansion and master distribution for 28 Korean brands

  • Founded the Korean.io platform
    (supporting Korean companies' U.S. expansion & investment matching)

Altecity (Real Estate Investment & Management)

  • Direct operation and investment of 100+ rental units across the LA area

  • Diverse asset portfolio including apartments, student/corporate housing, and government housing

  • BRRR & Flip properties

AMBASSADOR & DIRECTOR ROLE

  • Korea Ambassador for global accelerator Plug and Play

  • CES Korean startup mentoring; connections to global VC and angel investor networks

  • U.S. market entry and investment-readiness coaching for universities, professors, and CEOs

  • BS Future Strategy Institute - U.S. Business Director

  • UNHYD pr&marketing : International Director

Consulting / Branding Projects

  • Brand consulting for global companies including Hyundai, Audi, Google, Lotte, Amorepacific, TONYMOLY, Paris Baguette, Bonchon Chicken, and BCD Tofu House

  • Government and institutional projects including Virginia Tech, Georgetown University, Wells Fargo, and NFL association buildings

Speaking & Mentorship

  • Linc / Glocal Program (2023–2026)

  • RISE + PNP online CEO program (2026)

  • Guest lectures at Hanseo University, Chonnam National University MBA, Woosuk University, Jeonryeok University, and Solnae High School

  • World Korean Business Convention CEO lecture (2024)

  • Planning and running startup / entrepreneurship training programs

Awards & Education

  • World Design Awards, 41 awards won

  • Graduate of Art Center College of Design (top 1%)

CURRENT FOCUS

  • Accelerating Korean companies' U.S. expansion & investment matching via the Korean.io platform

  • Expanding the LA-area real estate investment portfolio

  • Running mentoring and global training programs for universities and startups at LINC&RISE glocal program.

  • Homecast USA M&A team - K-beauty, K-medspa, K-Wellness, BBPE Beauty College, connecting dots.

  • Master-franchising diverse korean brands in US

MY FOCUS

I create long-term value by aligning strategy, operations, marketing, and investment to scale sustainable businesses.


FOUNDER BIO — YOUNG TAK

I am the founder of Otion Consulting, specializing in branding strategy and market positioning for companies expanding into the U.S. market. A graduate of ArtCenter College of Design, I have received 41 international design awards and built my career at the intersection of design, strategy, and brand development.

Over the years, I have helped launch and reposition numerous brands in both the U.S. and Korean markets—from brand development and market research to retail concept design and full turnkey openings. I believe the experience and know-how gained from launching many brands is our greatest source of trust.

Many organizations offer educational programs or limited consulting for overseas expansion. Our approach is different. We work with clients as true partners with shared interests, staying involved throughout the entire process. Whether the journey is smooth or challenging, we move forward together.

When brands enter the U.S. market, we often act as a "landing mat" for investors and partners, helping companies achieve a smoother and more strategic soft landing.

I also serve as U.S. Business Director at BS Future Strategy Institute, analyzing the investment potential of Korean companies and ideas, and as Korean Ambassador & hold Master Agreement at Plug and Play, speaking at LINC 3.0 Glocal, RISE program, and World Korean Business Convention (WKBC) on global market expansion. Also, serving as International Expansion Director at Unhyd Agency.

unhydpr

‍ ‍ Altecity

‍ ‍OC

14days.co.kr

Koreans.io

3B+

Global Education & Mentorship

Since 2023, Young Joo Tak has served as a U.S. mentor and program advisor for Korea's government-supported LINC, Glocal and RISE (Government-funded Global Startup Education) initiatives, helping university students and startup founders develop global market entry strategies through entrepreneurship education, startup mentoring, business workshops and innovation tours across Los Angeles.

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